Skip to Content Top

About iFOAM

Professional Insulation Installation Services

At iFOAM, we perceived a distinct gap in the insulation industry – a shortfall of reliable, high-quality services coupled with a noticeable lack of professional training for spray foam application. We resolved to shift this paradigm by setting new standards for quality and reliability in our field.

We stand behind our core values in everything we do:

  • Purpose: We're on a mission to transform what others think about the insulation industry, one spray at a time.
  • Intellectual Capital: We invest in our people via training, tools, products, and more so they can invest in you.
  • Winning Ego: Through relentless practice and a deep understanding of our craft, we embody the ethos of winning with humility, enriching the lives of the communities we serve.
  • Backbone: We're fearless in challenging the status quo with honesty, integrity, and insulation services like none other.
  • Execution: We always aim for perfection, but we're human, so it's not always possible. But that's okay! We'll settle for excellence and always ensure you're fully satisfied.

Through our commitment to these values, we have become a nationally trusted insulation franchise known for our expertise and dedication to customer satisfaction. We’re highly trained professionals who are passionate about providing comfort and energy efficiency upgrades through our spray foam, BATT, and blow-in insulation solutions.

Meet the Founder

Jonathan Roll never envisioned himself as the founder of a thriving spray foam business. However, he quickly realized that hard work and keeping his word were the keys to success.

Years ago, Jonathan's father purchased a spray foam machine and materials, tasking Jonathan with insulating their family home. Determined to excel, Jonathan attended classes to learn the ins and outs of spray foam and diligently worked on his father's 13,000 square foot property. Although he encountered numerous challenges along the way, the magnitude of the project provided valuable learning experiences from which he grew.

Initially hesitant to fully commit to a career in spray foam insulation, Jonathan adopted a strategy of selling one job at a time and personally delivering exceptional results. This approach sustained him financially while he continued to build his expertise in the field.

Today, Jonathan is not only the founder of iFOAM, but also the embodiment of our company's values – hard work, commitment to excellence, and a dedication to customer satisfaction. As we continue to grow, Jonathan ensures that these principles remain at the heart of our business.


  • STEP
    Schedule a Free Assessment
    During your free in-home assessment, we’ll evaluate insulation levels and provide honest recommendations for improvement. We’ll leave you with a free estimate to know just what to expect, and we’ll answer all your questions.
  • STEP
    Let Our Team Install
    Thanks to our simple and easy installation process, your new insulation system will be installed before you know it! They’ll make sure to get the work done efficiently, accurately, and with minimal disruption to your daily routine.
  • STEP
    Ensure Quality
    With the help of advanced testing techniques and proprietary technology, our team can accurately measure and diagnose insulation performance in any home, ensuring your new installation is working at its best and you’re free of other issues.
  • STEP
    Before we leave, we’ll make sure to clean up any mess created during the installation process. We take pride in leaving our customers’ homes as clean as we found them.
  • STEP
    Final Inspection
    To finish off our service, we’ll conduct a final inspection to ensure your satisfaction with the installation process and the results. We want to make sure you’re getting the most out of your investment and feeling comfortable in your newly insulated space.

What Sets iFOAM Apart?

With so many different insulation options on the market, it can be challenging to determine which one is best for your home or business. At iFOAM, we take pride in our professionalism and expertise, making us stand out from the competition.

Here's why we’ve become the go-to choice for commercial and residential insulation services:

We are an Established Insulation Leader

We take pride in being a leading home insulation service provider with over 10 years of experience in the industry. Our range of services is designed to help homeowners save money on energy costs, including air sealing, attic insulation, and wall insulation.

With our expertise and experience, we have become the go-to choice for many homeowners looking to improve their home's energy efficiency! And since we're backed by the national strength of HorsePower Brands, we can offer even more benefits to our customers.Quality and 

Safety is Our Number One Priority

We set unmatched safety and quality standards in the spray foam industry. We are committed to providing our employees with top-notch training and support. We utilize cutting-edge equipment and collaborate with manufacturers to ensure that we are using the best possible products and methods.

We also require all of our employees to undergo continuous education in safety and quality. With iFOAM, you can be confident that your home insulation project will be completed safely and to the highest standards.


Read More Read Less
  • How Do I Know If My Home Needs New Insulation?
    Our experts can provide an accurate assessment of the state of your home’s insulation and energy efficiency with state-of-the-art technology and years of industry know-how. Give us a call to learn more!
  • Why Use Spray Foam?

    Spray foam has been rated to have the highest efficiency and R-value when compared to other insulation (like batt fiberglass). Furthermore, spray foam's intuitive design allows it to create an airtight seal even in tricky and problematic spaces. It has been proven to keep out air pollutants and help soundproof buildings.

  • How Much Will My Installation Cost?

    Prices vary from project to project. For an accurate assessment tailor-made to your home's needs, give our team a call today! You can also discover additional insights on why spray foam is worth the cost by visiting our blog.